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2020-05-08

Individual Reflective Journal for BUS10306

Word count: 966

Reflective案例 Management is a comprehensive science with multiple concepts as well as systematic logical structures.

Reflective
For each individual that plays a role in one of the social networks, integrated use of management concepts is important, helping understand the dynamic nature of decision methodology.

For decision-makers at each level, effective organization operation, reasonable human resource management and maximization of economic profits all depend on the systematic use of management concepts. Undoubtedly, management principles are useful in daily life, advancing logical thinking ability and leadership.

Management is a comprehensive science with multiple concepts as well as systematic logical structures, which makes it more practical and instructive when making decisions.

Consequently, plenty of theories and concepts are used universally in practice and theoretical concepts become increasingly thorough by considerable attempts and exploration. In conclusion, diversified management concepts are used in both work and non-work situations and provide incentives to organizations.

In order to become a qualified organization leader, comprehensive knowledge of four steps of management including planning, organizing, leading and controlling seems very critical. Besides, both integral planning and internal factors should be given equal weight in potential management consideration.


As for the systematic analysis of management concepts in daily life, an innovation and entrepreneurship program is proposed as a framework of analysis divided into integral planning and internal factors.

The program mainly focuses on establishing channels between fresh fruits end-suppliers and customers via an electronic commerce application, building up a platform for buyers to glance over information and make transactions.

Especially, the program can stimulate and balance demands among areas and help manage fruits dull of sale. To be more specific, integral planning is studied from the perspective of the organization as the whole and internal factors are studied the structure inside.


From the perspective of the integral organization, SWOT analysis, outsourcing and supply chain management should be considered emphatically.

As a planning exercise, the feasibility analysis is necessary for the earlier stage by identifying internal strengths (S), weaknesses (W) and external environmental opportunities (O) and threats (T). Firstly, the program has strengths that stimulate demands and mitigate differences geographically.ReflectivePlus, fruits sold via this application have the pricing advantage for direct sale from end-suppliers. Above all, unmarketable fruits possess a new sale channel, assisting farmers to cover costs and minimize losses. However, low publicity compared to popular electronic commerce platforms show great weakness. The program also has opportunities to gain support externally.

Plus, fruits sold via this application have the pricing advantage for direct sale from end-suppliers. Above all, unmarketable fruits possess a new sale channel, assisting farmers to cover costs and minimize losses. However, low publicity compared to popular electronic commerce platforms show great weakness. The program also has opportunities to gain support externally.

With opportunities for cooperating with charity and getting support from authorities, small-scale peasant economy can be improved. This program also faces great threats of storage costs, shipping costs and third-party serving fees. Therefore, SWOT analysis can help manage the program process and internal structure adequately and provide a reference to the future management process.


Outsourcing is chosen by companies increasingly with the rapid development of globalization.

Some productive activities previously performed by companies themselves are performed in another company. In this program, the organization should first attempt to design an application by establishing a specific technical section. However, the number of active users during the trial run is unsatisfactory due to incomplete functions and simple layout.

Thus, it is rational to outsource the application design to a specific technology company. By this mean, functions and layout of the application can be improved and the number of active users will increase exponentially. In conclusion, by outsourcing, lower operating costs and more efficient investment allocation lead to high-level flexibility and efficiency to the whole organization.


Supply chain management is especially important for fresh product distribution so that merchandise can be distributed correctly and efficiently in order to satisfy service level requirements and minimize costs.

For fresh fruits or relevant products, storage costs, losses in transit and short expiration periods all need to be taken into account. Consequently, distributing warehouses in a dispersed way geographically can guarantee the shipping time and freshness of the merchandise.

According to order concentration sites during the trial run, all distributing warehouses are located based on customers’ delivery addresses and nearest end-suppliers. Simultaneously, relevant algorithms should be designed in the application in order to pick the most reasonable warehouse automatically in dealing with transactions.


As for the internal structure of the organization, motivation and information sharing platform can be used to advance human resource management and improve the effectiveness of information transfer.

The expectancy theory illustrates that motivation will be high when workers believe that high-levels efforts lead to high performance and high performance leads to desired outcomes. Consequently, the performance appraisal system should be constructed inside the organization. For instance, all marketing team workers are divided into online and offline marketing group.

Online marketing group attracts customers mainly by publishing advertisements on social network platforms such as Instagram, Weibo or Wechat official account, etc., while offline marketing group distributes leaflets and conducts interactive activities like foretasting with potential customers.

Potential customers will flood in from both channels which will be investigated by simple questionnaires after transactions. According to the real data from responses, salaries and bonuses of workers will be paid by the quantity and ratio of attracted customers individually. In this case, motivation effects can be maximized and efficiency benefits as well.


Furthermore, effective information passage is significant especially for developing organizations.

An information-sharing platform can systematically help integrate and classify all information and all working teams can directly communicate with end-supplier. No timestamp or omission in the information passage path will happen in this way.


In summary, management concepts and theories are used adequately in the innovation and entrepreneur program from both the integral and the interior perspective.

Management concepts affect an organization from many aspects and in variable forms in daily life. Individual performance, as well as organization profitability, directly depend on how rational the integral management planning, organizing and internal structure leading and controlling.

Therefore, comprehensive understanding and integrated use of management concepts in daily life are significant for everyone in social networks.


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